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JULY UPDATE 3 - Deal Marketplace

July 31, 20255 min read

Introducing the New Deal Marketplace: A Smarter Way to Sell and Source Investment Properties

We’re excited to announce a major upgrade to our platform—Wholesale Marketplace is now the Deal Marketplace.

This new system is designed to make it easier than ever for investors, wholesalers, and agents to post their deals and connect directly with serious buyers. With the new Deal Marketplace, users can showcase properties inside Leadpipes search results, where thousands of active investors are already searching daily.

Here's What's New With the Deal Marketplace:

  • Smarter Branding & Functionality
    The name “Deal Marketplace” better reflects our mission—connecting real deals with real investors. We've created a clearer, broader space that encompasses all types of investor deals, not just wholesale deals.

  • New Deal Score System
    Deals are automatically scored based on how compelling the asking price is versus the AVM (Automated Valuation Model). The Deal Score appears on all listings to give buyers a quick view of how the property stacks up, helping sellers attract more attention and buyers act with more confidence. Strong deals get an “Outstanding Deal” badge that boosts visibility.

  • Enhanced Photo Placement
    All photos and videos uploaded by sellers are now seamlessly integrated into the Leadpipes property details page. This means buyers browsing listings will instantly see rich visuals—including rehab shots, walkthroughs, and neighborhood views—without needing to click away or request more info. This creates a more immersive and informative experience for investors, and gives sellers a stronger visual platform to showcase their properties.

  • Contact Disclosure Options
    Sellers now choose how much contact info to share—promoting faster, more efficient communication between potential buyers and sellers. Each buyer must confirm a contact disclosure prompt before reaching out—adding a layer of trust and transparency to every inquiry.

  • Enhanced Buyer Experience
    The new Deal Marketplace is designed with the investor in mind—streamlining the process of identifying and acting on high-potential opportunities. Each listing now includes a visible Deal Score and clear seller contact options, making it easier for buyers to quickly assess a property's value and reach out to the seller with confidence. No more digging through listings or guessing which deals are worth pursuing. With simplified deal visibility, smart sorting, and direct communication tools, investors can move faster, make better decisions, and increase their chances of closing profitable deals.

  • Deal Marketplace Filters
    Buyers now have more control over their search experience with new filtering options. Investors can choose to hide Deal Marketplace listings entirely from their Leadpipes results if they’re only looking for off-market properties. Alternatively, they can filter Deal Marketplace listings by specific states—making it easier to focus on the most relevant investment opportunities based on their target markets.

Deal Marketplace Enhanced Photo Placement & Deal Score Insights

Deal Marketplace Enhanced Photo Placement & Deal Score Insights

Deal Score System

Deal Score System

Marketplace Deal Filters

It's important to note that all submissions must meet quality standards: the seller must have contractual rights or ownership of the property. No brokering deals you don’t control.

Why This Matters For Partners

This shift opens up new messaging angles and tools for you and your customers. The Deal Marketplace is more intuitive, more scalable, and better aligned with the way today’s investors buy and sell deals.

👉 Encourage your customers to log in, explore the updates, and post their next deal on the upgraded Deal Marketplace today!

>> Deal Marketplace Emails Can Be Found Here <<

*This update is available for all plans.

Interested in growing revenue by adding more optional tools for your users?

Contact us by submitting the form below.

Custom HTML/CSS/JAVASCRIPT

Resources: Email Swipe Copy to send to your list 👇

Subject: Big News: The Wholesale Marketplace Just Got an Upgrade!

Hi [First Name],

The Deal Marketplace is your new secret weapon for selling deals.

We’re excited to introduce a powerful upgrade that helps you sell faster and connect directly with serious buyers—the Deal Marketplace, formerly known as the Wholesale Marketplace.

Now, when you post a deal, it will appear inside Leadpipes search results, giving your property maximum exposure to thousands of active investors.

Here’s what’s new:

  • Deal Score System: Your property is automatically scored based on its asking price vs. market value (AVM). The best listings earn an “Outstanding Deal” badge for more visibility.

  • Built-In Lead Generation: Investors searching for leads will now see your actual deal in their Leadpipes results—putting your property front and center.

  • Faster Communication: You’re in control of how buyers reach you, and they can contact you with a single click.

  • Enhanced Buyer Experience: Investors can now instantly spot high-potential deals and take action faster—with Deal Scores, streamlined contact options, and better deal visibility all in one place.

  • Deal Marketplace Filters: Buyers can filter Deal Marketplace listings by state or choose to view only off-market leads—making it easier to find exactly what they want.

  • Enhanced Photo Placement: All photos and videos you upload now appear directly on the Leadpipes property details page—so buyers get a complete visual overview of your deal without extra clicks.

Just a heads-up: All deals must be posted by sellers who own or have the contractual right to sell the property.

Just remember: All deals must be posted by sellers who own or have the contractual right to sell the property.

Ready to get your deal seen—and sold—faster?

CTA Button: [Post Your Deal Now →] Whether you’re buying or selling, the new Deal Marketplace helps you move faster and make better decisions. [Insert Link to partner blog if posted or to partner software login]

Best,
[Partner Name]

Chief Marketing Officer of Realeflow

Jason Kolodziej

Chief Marketing Officer of Realeflow

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