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NOVEMBER UPDATE - New Direct Mail Postcard Editor

November 17, 20253 min read

Design, Personalize, and Deliver - The New Direct Mail Custom Template Editor is Here

The Wait Is Over - Custom Postcards Have Arrived!

We’ve taken one of the most requested features from our community and made it a reality: the Direct Mail Custom Template Editor is live!

Now you can design postcards that fit your brand, your properties, and your message, right inside the platform. No outside tools. No juggling file uploads. Just drag, drop, customize, and send.

Here’s What You Can Do with the New Editor

  • Upload Custom Images
    Add your own images, logos, or property photos. Resize, reposition, and even extend them to full bleed for a polished, professional finish.

Direct Mail Image Sizing
  • Circular Image Frames
    Drop in profile photos or headshots using new circular image options with adjustable sizing.

Direct Mail Circular Image

  • Text Editing
    Customize all text content, including fonts, colors, sizes, styles, and formatting.

Direct Mail Text Editing

  • Color Customization
    Adjust the colors of shapes and design elements to match your brand palette.

Direct Mail Color Editing

  • Merge Field Variables
    Personalize every postcard with dynamic property, contact, and sender details (email, phone, website, addresses).

Direct Mail Merge Fields

  • Custom QR Codes
    Generate scannable QR codes with custom URLs and design options.

Direct Mail QR Code

  • Dual-Sided Design
    Edit and preview both the front and back of your postcards.

  • Template Validation
    Preview and approve design templates before sending to print.

  • Reusable Templates
    Save your designs for future campaigns in the “Custom Audience” tab.

📝 Note: The custom editor is currently available for postcards only. Letter customization will roll out in a future release.

Ready to Give It a Try?

Here are some tips for you and your users on getting started:

Using the Direct Mail Custom Template Editor →

Adding Merge Fields to Custom Templates →

This update gives you and your users the creative control to make every postcard a direct reflection of your brand.

Because sometimes the smallest detail, like your logo in the corner or your colors on the border, makes all the difference in getting a response.

Keep the Feedback Coming

Like every new feature, this one started with your requests. So keep them coming!

We’re already working on custom letter templates and deeper personalization options next.

Why This Matters For Partners

This update isn’t just a “nice to have.” It gives your customers something they’ve been asking for - real control over their marketing.

Custom postcards don’t just look better… they convert better.

Branded mail stands out. Personalized messaging gets read.

And campaigns that look like they came from a pro make your users feel like pros.

That means:

  • Higher adoption of Direct Mail tools

  • More consistent monthly usage

  • Stronger retention

  • A platform experience that feels premium

You get a more engaged customer base.

Your users get better results with less effort.

Everyone wins - and that’s exactly why we built it.

👉 Encourage your customers to log in, explore the updates, and send a direct mail campaign today!

*This update is available on all plans that have the Direct Mail Engine.

Interested in growing revenue by adding more optional tools for your users?

Contact us by submitting the form below.

Custom HTML/CSS/JAVASCRIPT

Resources: Email Swipe Copy to send to your list 👇

Subject: New! Custom Postcard Editor Now Available

Hi [First Name],

You can now create completely custom postcards right inside your account!

The new Direct Mail Custom Template Editor lets you:

  • Upload your own images and logos

  • Customize text, fonts, and colors

  • Add merge fields for names, property details, and contact info

  • Create QR codes that link to your website or landing pages

  • Design both the front and back of your postcard

Once your design’s done, save it as a reusable template for future campaigns.

👉 [Try the New Editor Now] [Insert Link to partner blog if posted or to partner software login]

Start creating postcards that look and feel like you.

Best,
[Partner Name]

Chief Marketing Officer of Realeflow

Jason Kolodziej

Chief Marketing Officer of Realeflow

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